Not Hollywood



India, Vietnam, Italy, Serbia, Forida, Bosna Y Herzegovina, South Korea and Romania

Identity and landscape

The landscape has always been the engine of personal and collective identity creation because as individuals we tend to relate ourselves with the places where we grew up, regardless of their objective beauty. Just think of the feeling of belonging to the great empires, which historically have always been defined by its architecture – even urban planning – but also the pride of belonging that is created at various levels for the outskirts of contemporary cities, in which the origin is so exasperated by also affect the local music and fashions.
As individuals we need to know who we are, which values we refer to, which the common plan: no matter the truth, we need a coherent narrative of who we are and politics has been able to ride this need in all periods of history: the most visible legacies of the Soviet architecture or dictatorial propaganda of every nation that experienced it.

To build consensus is necessary influencing the perception of reality and the most effective way to do that is to modify landscape. The landscape is therefore a mirror of who we are, and vice versa, our expectations are more important than reality both talking about politics or marketing, there’s no difference in the way we tend to lie to ourselves.